Kennedy Airport upon arrival in the U.S.
Winner of the Pepsi Dream Prize Promotion Brian Persaud of Berbice and a guest have left for the all expenses paid VIP experience trip/ concert in New York City to witness the world renowned musician Beyoncé, live in concert.
The Pepsi Dream Prize Promotion, which commenced on August 16 and concluded on the September 26, saw one lucky Pepsi consumer and a guest being given the opportunity to see Beyoncé perform live at the final show of the “Mrs Carter World Tour” held over the weekend in New York City.
Persaud turned out the eventual winner at the final draw of the promotion which was held on September 28 at DSL Cash and Carry, Industrial Site, Ruimveldt, Georgetown.
The winner, Brian Persaud, who submitted more than 300 entries, and a guest have received an all inclusive trip for the music VIP experience which includes two VIP concert tickets, a recording studio experience, accommodation at the Marriott Marquis Hotel Times Square for four days and three nights, airfare and spending money.
In December 2012, Pepsi announced a wide-ranging global collaboration with Beyoncé. Pepsi in a release at that time explained that the collaboration would include the development of new content and innovative ways to engage fans, consumers and retailers to benefit both the Pepsi brand and Beyoncé.
As a brand ambassador, Beyoncé has appeared in print and out-of-home advertisements for Pepsi. She has also been visible in-store through materials such as shelf promotions, in-store displays and in-store advertising. Pepsi has had a relationship with Beyoncé for more than a decade, first serving as a spokesperson in 2002.
The Beyoncé partnership is a leading example of how Pepsi is pioneering a new way for brands to engage with musical artistes, moving from sponsorship to partnership.
