NEW GPC/ Limacol acquires CPL title sponsorship

“The coolest sporting league in the Caribbean just got cooler” – Damien O’Donohoe, CPL CEO

Days after signing on as the first Caribbean Premier League (CPL) franchise owner, Dr Ranjisinghi Ramroop’s New GPC Inc, through its Limacol brand, has assumed the title sponsorship of the CPL.

The tournament will now be called the Limacol CPL according to a CPL release. New GPC’s sponsorship is a multi-year agreement which will affect all aspects of the tournament, from branding and uniforms to advertising, marketing and promotions. New GPC is also the franchise owner for the Guyana Amazon Warriors.

Limacol is a well-established and respected brand that is distributed throughout the Caribbean as well as the United States, Canada, United Kingdom, Europe and Asia.

“We are pleased that Dr Ramroop and his group of companies have seen it fit to increase their level of support for the Caribbean Premier League,” said Damien O’Donohoe, CPL’s Chief Executive Officer.

“The coolest sporting league in the Caribbean just got cooler. A brand that has kept Caribbean people around the world fresh for decades has joined CPL as title sponsor. Limacol, the flagship product of New GPC, has made a significant long term commitment to ensure the sustainable future of the largest and most exciting event ever to hit the Caribbean; the product is recognised and used by thousands of consumers, both regionally and internationally and has become a popular household name. We believe that this partnership will indeed enhance Limacol’s already solid profile, and prove valuable and mutually beneficial for both the CPL and New GPC,” O’Donohoe said.

New GPC Executive Chairman, Dr Ranjisinghi “Bobby” Ramroop, is just as optimistic about the relationship between New GPC and the CPL.

“Guyana Amazon Warriors represents an investment we have in the CPL, in the sport, in the players, in our Caribbean; cricket is part of our culture. In this context, we are expanding our investment in the CPL by acquiring the title sponsorship,” explained Dr Ramroop.

“We feel it is important for the major corporate houses of the region to support this landmark initiative and intend to set an example by taking the title sponsorship of the event. Limacol is a product that for decades, Caribbean people have used it to refresh and rejuvenate themselves. To sponsor the CPL, an event that promises to rejuvenate and refresh not just cricket in the Caribbean, but the region in general, was an obvious fit for us.

“With just a few weeks left to go before the inaugural tournament, we are counting on the energy and excitement surrounding the CPL in expanding our brand. Combined with CPL’s media reach that will span the cricketing world, we aim to take the Limacol brand and its family of products owned by New GPC into the homes of all cricket fans around the world. We thank CPL for giving us this opportunity,” added Dr Ramroop.

The inaugural Limacol Caribbean Premier League starts on 30 July in Barbados and concludes on August 24 in Trinidad. (CPL)