Shasha Designs participated in the first ever Commonwealth Fashion Exchange programme, which saw designers and artisans from 52 commonwealth countries producing a fashion ‘look’ using principles of sustainable excellence. The design was unveiled at a special reception at Buckingham Palace for London Fashion Week on February 19, 2018.
The design then moves to a public exhibition at Australia House, and other locations in London where the exhibition will be open to the public, it then moves to the Commonwealth Heads of Government Summit, April 2018. Later in the year, the design will be showcased at The UN House in New York for the UN General Assembly Meeting.
Shasha Designs is a ready to wear brand that creates day and night clothing and specialises in unconventional wedding gowns. They are a blend of Guyanese and Caribbean culture, with a luxe finish. Their mission is to create quality clothing that is unique, elegant, and stylish from concept to completion. Keisha Edwards is the Owner and Creative Director of Shasha Designs; she launched her career in fashion by participating in the Guyana Fashion Week in 2008, where her designs received rave reviews, motivating her to launch her first fashion show in 2010 under the name Fierce Expressions.
The Commonwealth Fashion Exchange, managed by Eco-Age, and supported by The Commonwealth Fashion Council and The British Fashion Council encouraged the creation of a custom-made gown for the exhibition, using Principles of Sustainable Excellence, relating to the environment and social justice. In relation to the exchange aspect of the project, designers were required to work with artisans from other countries in order to create and design the look.
Shasha Designs was matched with Launesha Barnes from Antigua and Barbuda, and the designers ‘exchanged’ information about traditional heritage, skills, craftsmanship and culture in order to create the custom-made gown which represents fashion from the Commonwealth. Launesha supplied most of the materials used to create the garment, and she explained the cultural significance of the materials used for Antigua and Barbuda. 
According to the principal designer, Keisha Edwards, she feels excited, honoured and humbled to have been selected to participate in this project and was elated to have represented Guyana at this event. “The event at Buckingham Palace was emotional to experience. The Palace itself is gorgeous (I had to take a moment to take in the décor), and the designs from the commonwealth, showcased at the event were each unique and special. I was in the presence of the Duchess of Cambridge (Kate Middleton), Editor in Chief of Vogue (Anna Wintour), and British model Naomi Campbell,” she explained.
Ms. Edwards happily shared her experiences, she continued, “I had a very long conversation with Princess Beatrice of York, who was intrigued by how the gown I designed merged Antiguan and Guyanese aesthetics. We spoke at lengths about the textile aspect of the design and about the weaving which was used at the bodice of the garment and at the bottom of the dress.”
The look and concept
In expounding on the creative process and the concept of the piece, the Guyanese Designer noted that the “look” was inspired by Antigua and Barbuda’s National Costume and the Indigenous peoples of both Guyana and Antigua and Barbuda, fusing elements of the Arawak tradition with Antigua’s National wear. The neck of the dress is made with Burlap and is covered with seeds from the shac shac (flamboyant) tree. It is in the shape of a stick figure which represents one of the creatures that the Arawak shaman transforms into. The bodice is made with hand dyed Madrass, which is Antigua and Barbuda’s national fabric for their National costume. The centre of the bodice is made with palm leaves and fibres woven into a plain weave. Shac Shac seeds, jumbie seeds and buck beads create a triangular form the front bodice of the design. The architecture of the Arawak Ajoupa (home) specifically the roof, inspired the full skirt of the dress, which is made with brown cotton and dyed burlap. The centre of the skirt is tie-dyed using onion skin and beetroot. Buck beads were sewn on the red panels of the skirt. Tibiseri straw (a fibre extracted from a Mauritia flexuosa found in Guyana) was woven with the palm leaves from Antigua (date palm) to create the plain weave used along the bodice of the dress as well as the front panel of the skirt.
“I chose to do weaving because unlike Antigua and Barbuda, Guyana does not have a national fabric or a traditional garment, and what is known about Guyana’s indigenous peoples is that we have nine tribes and they use a particular style of weaving when creating crafts,” Ms, Edwards explained. She explained that the desire was to incorporate this idea into her style.
She continued, “It was an opportunity to highlight this as part of our heritage as Guyanese. The natural dyeing was something I had never done before, but since the exchange was about sustainability I wanted to use an environmentally friendly method by using onion skins and beet roots as natural dyes. Designer Sydney Francois from Guyana assisted me with this aspect of the design process. He learned this dyeing technique from Selana Gental, an Arawak.”
The Designer
Keisha has showcased collections and designs in Guyana, Haiti, Curaçao, St. Vincent & the Grenadines, Washington DC, Maryland, and now, the Buckingham Palace. Her designs have also been featured in Shabeau Magazine, Lady, Posh 592, She Caribbean Magazine and LIAT ZiNG inflight magazine.
She holds a Bachelor’s Degree in Sociology from the University of Guyana and has completed a certificate program in Fabric Selection and Design Style at The New School – Parsons School of Designs in the USA. She is currently enrolled at the Caribbean Academy of Fashion and Design, pursuing her Bachelor’s Degree in Fashion Design.
In 2016, Shasha Designs received the Award for Excellence and Fashion Innovation from the Caribbean, Style and Culture Committee, Washington DC., which speaks to her drive for quality and impeccability. (Guyana Times Sunday Magazine)
