Guyana creating waves at World Travel Market in London

Guyana, South America Undiscovered’, the country’s new destination brand was unveiled at the World Travel Market (WTM) in London during a cocktail reception at the Guyana booth on Monday.

The WTM is being held from November 3-6.

According to Guyana Tourism Authority (GTA) Director Indranauth Haralsingh, the first day was a tremendous success.

Haralsingh is heading the delegation to WTM, which also includes Senior Tourism Development Officer Sanchia Persaud and Research and Planning Analyst Tosheika Logan.

“Day one was an excellent day for Guyana. Everyone likes the brand and logo, the launch was a tremendous success if you take into account the massive reach that this event has,” he said.

While there, the team will attend key meetings with several tour operators, travel agents, media and publications.

As to the benefits of Guyana’s continued participation in the event, the GTA Director explained that the “WTM is the perfect opportunity for us to continue our outreach to international tourists, not only will we reach the UK market, but also buyers from countries all over the world”.

Guyana is also being represented by Wilderness Explorers, Rupununi Trails and Iwokrama at WTM, which is one of the leading travel and trade shows, attracting influential figures in and around the travel industry who offer the latest insights, trends and invaluable knowledge to all who visit.

Guyana’s booth will host a number of events and meetings, including the launching of the “Guyana, South America Undiscovered” destination brand, hosting of the ATLAS travel group and the launching of the Explore Guyana Magazine 2015.

The GTA recognises this trade show as a very important aspect of its marketing strategy and has continued to attend over the last 13 years.

This has resulted in placing Guyana’s tourism product on the world map in the eyes of consumers and international travel operators.

The main purpose of the destination’s rebranding and the accompanying marketing strategy is to help Guyana meet its aspiration of becoming a leading sustainable tourism destination in the region.

Acting Tourism, Industry and Commerce Minister Irfaan Ali has noted that Guyana offers the opportunity to travel to an ‘off the beaten path’, conservation-minded destination, to see exceptional nature, experience wildlife and birds in a remote and pristine environment with thriving indigenous and multi-ethnic communities.