AIR Canada to offer low-cost service to Caribbean

TIMES INT'L

Air Canada is drawing up a business plan to create a low-cost carrier (LCC) to fly to vacation spots in the Caribbean, according to Business Review Canada.

The publication said recently that other vacation spots will also include Europe, and Mexico. “This LCC would be in addition to Air Canada’s major routes, and its continuation is based upon its profitability in the competitive market,” the report said. Air Canada already has Air Canada Vacations, which caters to middle and higher-end travellers to vacation spots. “This LCC would fill the lower and middle class leisure travelling needs,” said Business Review Canada. The leading business magazine also viewed the move as Air Canada’s “latest strike in its fight against lower cost rival companies, such as Westjet Airlines Ltd and Air Transat, whose growth has been eating into Air Canada’s market shares in the vacation routes.” (CMC)

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